I could not begin with any other word: Pink Money
In this way we are referring to all the economic power due to gay or LGBT friendly activities. The Gay club, the Gay hotel, the gay cruise, some underwear or clothing brands, bill millions of dollars.
What we want to emphasize is that the real PINK MONEY can go further than. We can consider all the purchasing power and expenditure incurred by LGBT people. We can do more, we can consider the economic pressure of all our families and friends, willing to give a “color” to their daily purchases. how could there be any company still able to not respect us like any other customer, user, employee or collaborator?

Gay power economic influence-boycott Russian vodka

Example of economic influence

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