In this section we will learn about companies that are pursuing an LGBT-friendly policy, towards the consumer and, consistently, towards their employees and/or collaborators Very often we react by boycotting a company that has not respected our community. In addition to this “punitive” approach, we believe it is useful to take an attitude of support towards other companies that instead do “the right thing”. From this point of view, every economic action of our day can take on greater weight in the global evolution towards a better society.